The Law of Reciprocity (And Other Email Marketing Strategies)

The Law of Reciprocity (And Other Email Marketing Strategies)

“Do unto others as you would have done unto you.” “Never impose on others what you would not choose for yourself.” “Do not do to others that which angers you.” “One should never do that to another which ones regards as injurious to one’s own self.” The “Golden Rule” rings true across countries, religions, the ages,….and email marketing. So before you ask why I am quoting popular religious and philosophical text, just ponder for a moment. How are you interacting with and treating your subscribers and does it match how you interact with your personal email? I find with […]

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