The Hard Truth About A/B Testing I Had to Swallow – By Dennis van der Heijden, CEO of Convert.com

The Hard Truth About A/B Testing I Had to Swallow – By Dennis van der Heijden, CEO of Convert.com

We lied to you. For years, we, as providers of an A/B testing tool, told you it was easy. We made a visual editor and pretty graphs and gave you wins on engagement or a lower bounce rate, but we did not really contribute to your bottom line. My apologies for making it look easy and dragging you into A/B testing when, in fact, it is actually very hard to do right. Flashback: It was July 2012, and on a sunny afternoon at the Blue Dahlia Cafe in Austin, I had lunch with Bryan and Jeffrey Eisenberg , both […]

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