Tag Archives: most

The Competition-Busting SEO Strategy No One Is Talking About: Siloing Your Site

What if I told you that the way most websites are structured is completely wrong for search marketing? And then what if I told you that there was a proven way to structure your website to: Boost its relevancy for search engines Drive more organic search traffic And gain a massive competitive advantage? Let me [Read more…]

Best Practice: The Intercom Smart Campaigns Webinar Wrap-up

We all know that it is important to make the most of every webinar. That includes making the content available afterwards in a way that… Continue reading on Webinara Blog » Go to Source Powered by WPeMatico

Examples for Using the Webinar Chat Box

Can the webinar chat box — that simple little box that appears by default in most platforms — make all the difference in how polished your… Continue reading on Webinara Blog » Go to Source Powered by WPeMatico

Local SEO is about so much more than tools

Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for 2017, there’s really only one way to kick off the beginning of a new year: a new installment of Greg’s Soapbox! As you faithful readers know, my posts are almost always [Read more…]

5 #GivingTuesday Campaigns That Won (and 3 That Lost)

Most people are familiar with Black Friday and Cyber Monday as some of the busiest shopping days of the year; businesses spend months preparing their holiday campaigns in order to make the most of these two days. But each year it seems that more and more companies are also taking advantage of #GivingTuesday by finding [Read more…]

6 common PPC reporting mistakes that can make you look terrible

 One of the most important elements of building a successful marketing career is to be a good communicator, and for PPC managers, that includes sharing insightful reports. At Optmyzr, my company, we generate a lot of reports on behalf of marketers, and we’ve learned a few things that might help you deliver better ones. So [Read more…]

How To Use Voluum Tokens To Personalize Landing Pages

Landing pages can make you a LOT of money, but most affiliates are doing them wrong. You want people to feel that the landing page is designed exactly for THEM. This is one of the main rules of copywriting – tailor your message to your audience. There’s one easy way to do this and it’s by [Read more…]

How To Make A Killing On Google Shopping

Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCsClicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. 2. [Read more…]

How Marketing Like Netflix Will Save Your Lead-Gen Strategy

Webinars are an incredibly popular lead-gen tool in most marketers’ toolkits. However, times have changed (and viewer attention spans have changed with it). Rather than try and force your audience to show up on time for live events and stay for a full hour (ain’t nobody got time for that), it’s time to consider delivering [Read more…]

The 7 Questions to Ask When Evaluating Affiliate Offers

Affiliate Marketing: The 7 Questions to Ask When Evaluating Affiliate Offers The most important part of any affiliate campaign is the offer. If the offer doesn’t convert, then nothing else matters. You guys know you should always test multiple offers, but how do you know which ones are good? There are tens of thousands of [Read more…]

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