How to Build SEO Strategies Effectively (and Make Them Last)

How to Build SEO Strategies Effectively (and Make Them Last)

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” I read The Art of War in college, written by the Chinese general Sun Tzu (author of the quote above). While his actual existence is debated, his work is often considered as brilliant military strategy and philosophy. Thus, The Art of War is often co-opted into business for obvious reasons. Throughout the book, you’ll realize tactics and strategy are not interchangeable terms. strat·e·gy ˈ stradəjē/ – A method or plan chosen to bring about a desired future, such as achievement of a […]

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