How to Audit Your Ecommerce Content, and Why

How to Audit Your Ecommerce Content, and Why

An ecommerce content audit may help a retail businesses identify valuable assets, discover new content or product ideas, improve site design or navigation, generate more site traffic, and even earn more sales. A content audit is meant to help marketers and business leaders make informed decisions. Before you launch a new content marketing campaign, redesign your ecommerce website, or take steps to improve search engine optimization, it’s good to know what you have, what’s working, and where there are content gaps. Why a Content Audit? There are at least four reasons to conduct a content audit. Improve conversion rates. […]

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