Finding Your Audience: Why Your Blog Platform Matters

Not all blog platforms are right for all blogs – there isn’t a one size fits all solution. Rather, if you want to reach the largest audience possible as a blogger, it’s important to position your blog correctly by choosing an appropriate platform. But in a crowded market, how do you know which one to choose?

There are a few different strategies you can use to make sure you’re hosting your blog in the right place, but at the end of the day, you’ll want to emphasize genre, audience, and profitability, as well as individual platform features. It’s time to stop and make a big picture assessment of the available options.

A Simple Start

For beginning bloggers who don’t yet know much about their overall site direction, but are hoping to test the waters, the best option is to start with a no-fuss option like WordPress. WordPress is great because it offers limited customization options, is home to a wide variety of blogs, and – if you decide you want to become more serious about your blog – you can migrate your site from WordPress to an independent server.

It’s worth noting that there are actually two different WordPress sites – and is the basic version; free, no fuss, limited options, but you can build a good site. is the professional version. You’ll need to find your own hosting and buy a domain name. Between these two variations, however, WordPress hosts the majority of websites.

For The Creators

Many bloggers are highly creative types, such as photographers, designers, and artists. To design the best possible creative blog, look for sites that take an open source approach to design, such as HubPress and PostLeaf. This will give you the greatest number of options when it comes to displaying art projects and crafting unique navigational approaches. You’ll also have the widest variety of design tools available from open source libraries.

The Profit Motive

Some blogs are more profitable than others. Maybe you blog as a hobby and you aren’t worried about whether or not your site makes money. Or alternatively, your blog may be your primary source of income. If that’s the case, you need to make sure to build your blog where it will make the most money. One option would be a site with a revenue sharing model.

Both Bubblews and HubPages use revenue sharing models. With Bubblews, you’re paid based on the number of views and comments your site gets, while HubPages relies on Google AdSense. Since these sites already have a significant reader base, you’re well positioned to turn a profit.

Besides working for a blogging service – which often forces you to separate yourself from your content by writing for clients – one of your other options for monetizing your work is to write for a curated platform like Medium.

Medium seems like a formal website, but it’s actually a blogging startup that anyone can use. Select posts are picked to appear on the main page. This can help you build an audience or even get discovered by a publication, but it may take some time before Medium helps you make money.

There’s no single right answer when it comes to choosing a blogging platform – you need a site that matches your skills, interests, and goals. The only answer is to spend time reading and researching. Find bloggers you love, explore the skills that different sites require, and test the waters.


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