Don’t Kill Your Audience’s Vibe with These Content Marketing Turn-Offs

Don’t Kill Your Audience’s Vibe with These Content Marketing Turn-Offs

As of 2017, the overwhelming majority ( 89% ) of B2B marketers use content marketing in some form. As you can imagine, how well marketers execute their campaigns varies quite a bit. Or, as The Content Marketing Institute would put it, there are differences in “content marketing maturity levels.” As you can see, a fairly small number (28%) would be considered either mature or sophisticated. The rest could definitely use some improvement, and there’s a lot of room for growth for many content marketers. One thing I’ve noticed (especially when it comes to those new to the game) is […]

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