Customer Blog Takeover: Tackling List Hygiene in Retail

Customer Blog Takeover: Tackling List Hygiene in Retail

As email providers get savvier about what email recipients want in their inbox, marketers must stay on top of keeping their email list clean. The algorithms that determine your inbox placement have gotten smarter over the years – more variables than ever go into determining whether your email ends up in the coveted position at the top of a recipient’s inbox. As a company that had been collecting email addresses for many years without addressing list hygiene in a systematic way, we knew that our list was dated, contained old and invalid addresses, and hampered our deliverability. This left […]

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