Current Email Program Resourcing Levels Have Many Marketers Feeling Under-Supported and Disrespected

Current Email Program Resourcing Levels Have Many Marketers Feeling Under-Supported and Disrespected

With brands sending more email and investing more in email marketing technology because of high return on investments, email marketing is feeling the love. But that’s not the case with many email marketers, who are feeling under-supported, underappreciated, and misunderstood. The core of many marketers’ frustrations revolve around resources—in terms of technology, staffing, and time. More than one-third of marketers say their email programs are “under-resourced” or “very under-resourced,” according to Litmus’ 2017 State of Email Survey , which was taken by more than 3,500 marketing professionals. Unsurprisingly, the level of email program resourcing reported by marketers correlates strongly […]

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