Cinemagraph gif in emails Have you ever lavished cardamom on your cookies to give it a feel of exoticism? It tastes amazing, doesn’t it? Cinemagraphs are the cardamom if emails are cookies. They make the emails look great and enhance subscriber engagement.
Introduced by Kevin Burg and Jamie Beck in the year 2011, they have taken the email marketing world by storm.
According to Experian, 72% of clients who made use of animated GIFs or cinemagraphs observed higher transaction-to-click rates. […]