With an estimated 500 hours worth of video being uploaded to YouTube every minute, keeping track of the brands and creators who are generating real engagement on the platform month by month is vital to those in the online video marketing space. In October 2016 alone, videos uploaded to YouTube generated 152 billion views, both organic and paid. In the ‘Most Watched Creators on YouTube‘ leaderboard from Tubular, we bring you exclusive data into the channels generating the most views on the world’s biggest video site.
Top YouTube Channels October 2016
Kid’s Content is a Huge Success on YouTube
Some of the most popular YouTube Channels last month were creating content around small children, with family entertainment creators Toy Freaks, Ryan ToysReview, Sony LIV, Toyscouter, Webs and Tiaras, and Little Baby Bum all finding success reaching a younger audience. They are channels aimed squarely at pre-school children, and offer a range of cute unboxing videos and tutorials, and nursery rhyme singalongs.
Ryan ToysReview YouTube channel generated 600M views in October, with its most popular video, ‘Halloween Trick or Treat’, generating 26 million views (but only 25K engagements).
Ryan ToysReview, featuring a little reviewer called, unsurprisingly, Ryan, was only launched in March 2015. The ‘toy reviews for kids by a kid’ channel has since grown to 5.2 million subscribers who have generated over 8.2 billion views to date. It’s all original content, with the success of the uploads leading to more professional production values over the years. The creator’s most successful video is ‘100+ Car Toys‘ which has attracted a staggering 552 million YouTube views. Perhaps unsurprisingly, given its target audience, the channel didn’t generate a great deal of engagement last month, but I guess those 2 year olds were too busy having fun singing along to unboxing videos to comment or share across their social networks, right?
Music’s Domination of YouTube
Music is one of YouTube’s most popular categories, and between them T-Series, Netd Muzik, and The Chainsmokers generated over 1.7 billion views in October. With Playlists and watch time, music keeps viewers engaged and coming back for more, something highly rewarded by the site’s algorithms.
New York DJ duo The Chainsmokers generated 444M YouTube views in October, even though only one video was uploaded to their YouTube VEVO channel. However, ‘Closer’ featuring singer-songwriter Halsey did attract a staggering 69.3M views, and 1.5M likes, comments, and shares. The Chainsmokers currently have over 5M subscribers, and their videos have generated over 2.1B views since October 2012.
Top Ten Most Popular YouTube Creators October 2016
- T-Series (713M Views)
- Ryan’s Toy Review (600M Views)
- Netd (570M Views)
- The Chainsmokers (444M Views)
- Toy Freaks (434M Views)
- El Reino Infantil (426M Views)
- Little Baby Bum (421M Views)
- Sony LIV (417M Views)
- Toyscouter (414M Views)
- Webs & Tiaras (406M Views)
Tubular Video Ratings
Tubular Video Ratings are a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.
Tune in Every Month for the Most Up-to-Date Stats! Each month Tubular Insights will publish the most up-to-date leaderboard charts, so stay tuned! In the meantime, if you’d like to check out the Top 25 most popular YouTube channels, please fill out the form below:
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