Your Brain is Lying to You — Become a Better Marketer by Overcoming Confirmation Bias

Your Brain is Lying to You — Become a Better Marketer by Overcoming Confirmation Bias

Image via Shutterstock I’m going to ask you a personal question, and I want you to be honest. Don’t worry, you don’t have to say it aloud, so no one will know. Here it goes: Have you ever resisted or ignored a piece of information because it posed a threat to your worldview? (Maybe you saw a headline that went against your political conviction and your reaction was, “I’m definitely not going to read that.” Or perhaps you left out a few not-so-impressive data points in your campaign report so it looked a bit better than it really was.) […]

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