Winning Back Subscribers with Re-Engagement Emails

Winning Back Subscribers with Re-Engagement Emails

Here’s a scary stat: Email marketing lists decrease 22.5 percent every year . That means almost a quarter of your list – your list of valued email subscribers – will no longer be engaged or on your list at all. Fortunately, that doesn’t mean all of those subscribers are a lost cause. With a re-engagement (or win-back) campaign, you can send targeted messages to rebuild those valuable subscriber relationships. We’ve written in the past about the positive benefits that come along with maintaining a healthy email list and removing inactive subscribers. Today, we’re going to cover exactly what to […]

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