Why Use Amazon’s Brand Registry?

Why Use Amazon’s Brand Registry?

Amazon’s Brand Registry protects brand sellers from counterfeiters. It also helps consumers from unwittingly purchasing counterfeit products. Protecting against knockoffs on Amazon can be a problem for ecommerce merchants. Thankfully, Amazon recently instituted its Brand Registry program, which is intended to protect the brands of marketplace sellers from counterfeiting. It also protects against consumer confusion by securing sellers’ brands, including in Amazon search results. The new Amazon Brand Registry addresses a common problem. Prior to this program, sellers could source counterfeit or similar-looking goods and sell those goods by piggybacking on a brand’s Amazon listing. When consumers would purchase […]

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