Why Isn’t Bitcoin More Popular with Shoppers?

Why Isn’t Bitcoin More Popular with Shoppers?

Bitcoin and other cryptocurrencies cost nothing to process, are almost immune to fraud, and keep customers’ financial information safe. So why aren’t more online shoppers using them? And why aren’t more merchants accepting them? The answer is volatility. Currencies like the U.S. dollar, the British pound, and the European Union’s euro depend on stability. People understand them and trust these currencies to hold their value. A shopper with $2,000 in her bank account expects that $2,000 to have the same buying power tomorrow that it does today. If it costs $79.99 for a pair of jeans today, she expects […]

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