While Supplies Last: How to Use Scarcity and Urgency to Increase Sales

While Supplies Last: How to Use Scarcity and Urgency to Increase Sales

The fear of missing out can have a powerful effect on shoppers. A split test done by WhichTestWon showed that when a countdown timer was placed on a product page, it converted nearly 9% better than a variation of the product page without a countdown timer. Countdown timer split test Creating a sense of urgency among your website visitors can help make more people buy and less people “go home and think about it”. There is potential for visitors on your website to procrastinate and try to delay their decision to buy. According to a study done by Centre […]

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