When and Why to Use Landing Pages

When and Why to Use Landing Pages

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool According to a report from Aberdeen , the single most popular new technology among top marketers in 2016 was a landing page/conversion optimization software . The tool allows businesses to do two things: Create targeted landing […]

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