What’s Your AMP Traffic Really Doing? Set Up Reporting in 10 Minutes
The other day, my colleague Tom Capper wrote a post about getting more traffic when you can’t rank any higher . I was really pleased that he wrote it, because it tackles a challenge I think about all the time. As SEOs, our hands are tied: we’re often not able to make product-level decisions that could create new markets, and we’re not Google’s algorithms — we can’t force a particular page to rank higher. What’s an SEO to do? What if we shifted focus from transactional queries (for e-commerce, B2C, or B2B sites) and focused on the informational type […]
