What the Fidget Spinner Craze Can Teach You About Viral Marketing

What the Fidget Spinner Craze Can Teach You About Viral Marketing

Fidget spinners are a viral trend that’s taken the internet by storm. What started as a tool positioned to help children channel their nervous energy , fast became a popular toy at schools. Then adults got wind of them and now millions are being sold , countless variations have been manufactured, and these little spinners have achieved true viral status. The fidget spinner phenomenon has spawned over 5 million YouTube videos with 110,000 searches on Google a month, so it’s worth breaking this trend down to see what we can learn from it about virality. If you’re not familiar […]

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