What is SEM?

What is SEM?

If you are coming to this article as a novice, I know what you are thinking. “Not another damned 3 letter acronym! Don’t we have enough?” Well, apparently not, and unfortunately there isn’t all that much we can do to stop the ever growing database of aforementioned acronyms. We must therefore get accustomed to not only knowing what they stand for (Search Engine Marketing, in case you were wondering) but also what they actually mean. The first one is pretty easy. You now know what SEM means in its most basic form – “search engine marketing”. However, the issue […]

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