Want to Please Shoppers? Respond Quickly

Want to Please Shoppers? Respond Quickly

In “ 5 Ways to Draw Shoppers In, and Keep Them ,” one of my posts last year, I addressed how you have about eight seconds to get an online shopper’s attention. That means every landing page must include stellar imagery, compelling textual content, and related media — all designed to get visitors to take action. On mobile, people are willing to spend even less time. Merchants have, typically, just one chance to engage them. One chance to give them the info they need. One chance to answer an online chat call or email, and one chance to respond […]

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