Want Content That’s More Usable & Reusable? Chunk It

Want Content That’s More Usable & Reusable? Chunk It

As a marketer, you want to provide the most usable – and most reusable – content possible, saving your team time as you increase the value your audience gets from your assets. But how do you do that? Here’s one way: Chunk it. In other words, create your content in chunks – think of them as components or modules – according to the types of information you want to convey. “Chunk” is an abstract word by necessity. A chunk is simply a discrete unit of content. It may be as small as a bullet point or as big as […]

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