Video in Email: Best Practices

Several weeks ago, I wrote a 2-part blog series on using video in your email marketing program. Part 1 provided discussion points to help you determine if using video in email is right for your business. Part 2 provided discussion points you can use for planning your video strategy. In response to those posts, I received a few requests to do a follow up on best practices for those of you deciding to move forward. If you are a Return Path client, you can find articles about video in email planning and best practices within the Help Center’s Email […]

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