Using Triggered Emails for B2B Ecommerce

Using Triggered Emails for B2B Ecommerce

Email marketing is a powerful tool, one that many B2B companies do not take advantage of. Triggered emails are a good way to get started. They are event-driven, based on a customer’s behavior, typically. Once they are set up, triggered emails require no additional time or resources. In this post, I’ll address few types of triggered emails that can increase B2B ecommerce sales. Welcome Email Series When someone subscribes to your email newsletter, send her a welcome email. Include offers that encourage her to place an order. These could be a gift or a discount with her next purchase, […]

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