Using Google Analytics to Track Profitability by Product

Using Google Analytics to Track Profitability by Product

Niche ecommerce merchants must focus on cash flow. They do not have large capital reserves to support unprofitable investments. Although growing sales is good for the ego, growing cash flow is what puts food on the table. In this article, I’ll address how to use Google Analytics to track profitability by product category — reporting on sales, cost of goods sold, and advertising expense — to maximize cash flow. Not all of the data has to come from Google Analytics, by the way. Merchants could use data from other sources, so long as those sources provide: Sales by product […]

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