Using Google Analytics to Track Multiple Ad Channels in Purchase Cycle

Using Google Analytics to Track Multiple Ad Channels in Purchase Cycle

Ecommerce merchants must produce profitable traffic from their advertising efforts. Cash flow is essential. Traffic acquisition must be efficient. However, not all traffic channels drive immediate sales. Some channels assist buyers in their purchase journey but are not the final, direct click that leads to a sale. Those channels can be profitable and worthwhile with an understanding of the purchase cycle. Google Analytics’ Multi-Channel Funnels reports can evaluate all advertising channels, to determine their value even if they did not represent the final click. In this article, I’ll explain how to use Multi-Channel Funnels reports. The three sources of […]

MEMBER TAKES ACTION...
MEMBER EARNS POINTS...
MEMBER EARNS POINTS...
NEW MEMBER JUST JOINED...
ADDED BROWSER ALERT...
Join: Start Here Engagement Points Extended Guarantee