Using Google Analytics to Optimize Shipping Rates

Using Google Analytics to Optimize Shipping Rates

One of the biggest challenges ecommerce merchants face is rising shipping rates. Thanks to Amazon, consumers expect fast, free delivery. Because niche merchants do not typically have the sales volume to negotiate large discounts with UPS and FedEx, shipping costs have a much bigger impact on their bottom line. Merchants can either absorb the costs into the product price, or charge the customer for shipping during checkout. We’ve addressed this dilemma many times, most recently at “ Free Shipping, Free Returns Critical for Online Shoppers .” Ecommerce merchants can either absorb the shipping costs into the product price, or […]

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