Using Google Analytics to Identify Fraudulent Orders

Using Google Analytics to Identify Fraudulent Orders

Fraudulent transactions can occur for most any ecommerce company. Larger companies can invest in sophisticated fraud protection services. But smaller merchants sometimes attempt to detect fraud themselves. Back in 2014 we addressed do-it-yourself fraud detection. The article , from columnist Erica Tevis, owner of an online gift store, has helped many smaller merchants. But Google Analytics can help detect fraud, too. I’ve used it for my own niche ecommerce site (selling imported food products), which occasionally encounters fraudulent orders. In this article, I’ll explain how to use Google Analytics to examine three characteristics of suspect transactions, to help detect […]

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