Using Google Analytics for Ecommerce SEO

Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Jill Kocher’s article, “ Understanding Google’s Keyword ‘Not Provided’ Data ,” provides a history and solutions for dealing with the lack of organic search keywords. In this article, I will explain a process for optimizing keywords that drive organic search traffic, given the current data constraints. A top priority for ecommerce is to identify keywords that not only produce visitors, but also revenue. Focusing on non-converting keywords will be waste of time and resources. But focusing on keywords that produce […]

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