Twitter Mentions: How to Find, Track & Get More

Twitter Mentions: How to Find, Track & Get More

Tracking Twitter mentions is one of the most effective ways to measure your brand’s presence on the network, as mentions of your brand indicate inclusion in conversations. Research from Maritz and Evolve24 found that 83% of customers who made a complaint about a business on Twitter appreciated when a company responded. Unfortunately, that same study showed only 29% of companies actually replied to customer complaints on Twitter. Clearly, there’s a mismatch between how customers and businesses are using the social media platform. “Doing well” on Twitter means a lot of different things to a lot of different people, but […]

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