Traffic from your competitors; good or bad for business?

Traffic from your competitors; good or bad for business?

Competitor analysis seems to be one of the hot topics at the moment in the world of marketing. People are obsessed with what others are doing; so obsessed at times that they forget to focus on their own actions. Being too engaged in what competitors are doing often leads to business owners and marketers becoming sheep; simply following trends and reproducing content that’s already out there. This can be a dangerous game as it means always being behind the leading pack, never setting the trend and therefore struggling to reach the summit of […]

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