Tips for a Successful Abandoned Cart Email

Tips for a Successful Abandoned Cart Email

Whether you love them or loathe them, abandoned shopping cart emails are an effective staple of any successful email marketing program. Surprisingly, however, just 54 percent of retail professionals have implemented cart abandonment emails as part of their email strategy according to a poll conducted by WBR Digital and emarsys. Typically thought of as one of the most common types of triggered messages, abandoned cart emails allow retailers to quickly follow up with customers after they’ve abandoned an item in their cart and give them the extra push they need to complete the conversion. Based on data from Salesforce’s […]

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