This Company Tripled Its Revenue By Doubling Down on…Underwear?

This Company Tripled Its Revenue By Doubling Down on...Underwear?

A brand can’t be everything to everyone. Successful businesses hone their positioning as they discover their true audience. For Fran, our guest on this episode of Shopify Masters, focusing on just one product line—underwear—helped her solidify her brand and the problem her products solved, while tripling the company’s revenue. Fran Dunaway is the co-founder of TomboyX: a store that went from selling t-shirts to selling underwear that’s “not for everybody, but is for any body”. Women that work blue collar jobs wear loose fitting clothes…traditional women’s underwear doesn’t work. It rides up. It’s constantly a problem. Tune in to […]

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