The Unusual Relationship Between Deliverability and Romance

The Unusual Relationship Between Deliverability and Romance

We work in crowded marketplaces. Competition is ever present and it can sometimes feel like a never-ending uphill battle to attract new customers. Companies put a lot of effort into customer service, but what really matters most is making a good first impression . You only get one chance to convince a prospect—and nobody can afford to lose out on that potential revenue. The first interaction is crucial for gaining their interest. Don’t get it wrong! Knowing how vital building an email list is for business, I was really surprised how complacent some companies seem to be about losing […]

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