The Secrets of Content Ideation: Why 4 Out of 5 Articles Fail

The Secrets of Content Ideation: Why 4 Out of 5 Articles Fail

I recently mentioned in an AMA discussion on Inbound.org that I expect – and plan – for most of my content to fail. On average, I expect just one in five of my articles to succeed. Ultimate failure can happen at the start of the content creation process – the ideation stage. We might be rushed, unsure of our objectives, or just confused about what it is our audience wants. All of these factors can play into the quality of the content we wind up producing and, in turn, what results that content does (or doesn’t) achieve. Here are […]

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