The Proven Guide to Using Live Video to Build Your Personal Brand

The Proven Guide to Using Live Video to Build Your Personal Brand

2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016. We saw a lot of brands jumping on the video bandwagon as Snapchat gained steam, Instagram unleashed live video, Twitter released video auto-play, and Facebook introduced video ads and, of course, native live streaming. Live streaming has become one of the best ways to forge an authentic, one-on-one connection with customers. Brands are using live video to build a larger, stronger presence and reach audiences on the fly like never before. As a professional, you can leverage […]

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