The problem of fake products on Amazon

One of Amazon’s strengths is its extensive catalog and its requirement that every retailer selling an item has to list its offer on the same page. This means that when a consumer wants to buy that item, every offer from every seller is listed in one place — the consumer can then choose. Amazon helps this by sorting the offers in the order that Amazon thinks is best. This works well for branded products, where there is no doubt that each retailer is selling the same item. The problem lies in generic products, such as mobile phone covers, battery […]

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