The Next Generation of Influencer Marketing

The Next Generation of Influencer Marketing

More and more marketers today are tapping into influencer marketing . Why? Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. From personal experience, influencer marketing can be a tough nut to crack. It’s easy to fall into the trap of doing random acts of influencer marketing and not truly building a relationship or offering a value exchange to the people you identify as influencers in your space. As influencer marketing becomes more commonplace amongst marketers, its evolution is something that marketers looking to innovate […]

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