The Most Effective Ways to Analyze Session Replay Videos

The Most Effective Ways to Analyze Session Replay Videos

Session replays are a common conversion research technique. And they can provide a lot of value. Still, the process is amorphous. I haven’t seen a structured way to approach session recordings other than just sitting down to watch a bunch of them and inferring your qualitative findings, somehow lopping them into the rest of your research stack. But what if there were a better way? I talked to a few conversion experts about their process for session replays and also consulted our own team’s approach. What follows may give you an idea to make your process a bit more […]

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