The Marketer’s Checklist for Establishing a Personal Brand

The Marketer’s Checklist for Establishing a Personal Brand

I remember when having a personal brand was reserved solely for big-name celebrities. Back in the 90s, you had to be an Oprah-level figure to have your own discernible brand. But the Internet has changed that. It’s made personal branding viable for pretty much everyone, provided you put in the time and energy. That’s why you see people go from relative obscurity to borderline celebrities quite frequently. A good example of that is Pat Flynn of Smart Passive Income . I remember the time when he was blogging about basic online money-making techniques and had only a tiny following. […]

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