The Goldfish Conundrum: How to Create Content for Short Attention Spans

The Goldfish Conundrum: How to Create Content for Short Attention Spans

The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time. Because of this phenomenon, it should come to no surprise that the average human attention span has fallen to just eight seconds — shorter than that of a goldfish. What’s more, 59% of people share articles on Twitter without even reading them, and more than half of all pageviews are […]

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