The Common Affiliate Marketing Mistake

Affiliate marketing has its pros and cons — advocates and detractors. The industry is booming but there are many merchants that have negative opinions of the channel. They have seen fraud or low return on investment. Sometimes consumers don’t want or need their product. Often, merchants just haven’t put the right resources into the channel. But it’s not hard to find examples of companies that have shown consistent affiliate-sales growth over many years. In fact, I profiled one in May, at “ Affiliate Marketing Report Card: Jane.com .” I’ve found that the common mistake for negative merchant attitudes on […]

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