The 5 Most Problematic Subscriber Acquisition Sources: Are they redeemable?

The 5 Most Problematic Subscriber Acquisition Sources: Are they redeemable?

Brands are always pushing to build their email lists, so they have more reach and can foster more loyalty. But not all list-building methods are created equal. While some subscriber acquisition sources are closely aligned with a brand’s operations, some are completely unassociated. Beyond brand alignment, some acquisition sources have process challenges or expectation gaps that affect the value and risks of new subscribers they attract. In our 2017 State of Email Survey , we asked marketers about their use of 20 different subscriber acquisition sources, as well as whether their email program had been blocked or blacklisted in […]

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