The 5 Minute Guide to Facebook’s New ‘Time-On-Site’ Targeting Options

The 5 Minute Guide to Facebook's New 'Time-On-Site' Targeting Options

Using Facebook’s advertising platform, you can run ads that target people who have interacted with your business already. For example, customers and website visitors. When you create a group of website visitors or customers to target on Facebook, it’s called a Custom Audience . Earlier this year, Facebook updated its Custom Audience feature to help brands create Custom Audiences based on the amount of time visitors spend on their websites, and the days they visited. These audiences can be created from in the Audiences tool in Ads Manager or directly within ad creation. Note: If you’re new to Facebook […]

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