Tag Archives: your

3 ways in-house do-it-yourselfers can prepare for PPC management

Does this sound familiar to you? Your company has finally agreed to spend some resources on pay-per-click (PPC), but instead of hiring a PPC professional or agency, they want you or perhaps Sally down the hall to take on the role of managing PPC. Never mind that you and Sally already have full-time jobs and [Read more…]

Performance optimization in an HTTP/2 world

A revolution is currently going on in the underpinnings of the web. HTTP, the protocol your browser uses to connect to your site, has a new version: HTTP/2. This is not something that should concern the average user, but for web developers, it changes how we do performance optimization entirely. In this short article, I want to [Read more…]

How To Make Money Blogging Step By Step

PLEASE SHARE What if I could show you how to make money blogging? Even if your site gets less than 500 visits per day. You’d probably say I was selling snake oil. Or, that I had some dodgy product for $200. But I’m not. I remember what it was like to start a blog [Read more…]

Should you create device-specific PPC campaigns?

Should you split your device campaigns apart? On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, of course, followed suit soon after. The PPC world at large was not pleased. I think I speak for many of my peers when I say we’re [Read more…]

Ecommerce Design Elements That’ll Increase Your Conversions

When it comes to selling online, your website design has to appeal to your customers as much as the products do. Business owners who are not pleased with their current conversion rates need to take a long, hard look at the design of their ecommerce site. Making a few tweaks to the overall appearance may [Read more…]

11 Ways to Hack the LinkedIn Pulse Algorithm

Why do you blog? You want your content to be discovered and read by as many people as possible, right? But often your reach is limited. You’re limited by the size of your existing audience. Every day, people are bombarded with more content than they will ever have time to read. Most people are both [Read more…]

Finding Their Way: 4 Tips To Guide Readers Through Your Blog

Readers have found your blog – but now what? Although they’ve made it to your site, if your webpage isn’t well marked, offering the equivalent of posted house number signs, letting them know where to go to find your best content. Without clear markings and a solid navigational or wayfinding system, you’re doing your site [Read more…]

How Freelancers Can Make a Good First Impression on Clients

As a freelancer, your work is never done. There are clients to be sought, jobs to be found, ideas to be pitched, and work to be done. A freelance position is unique in that you decide what you want to do and when you want to do it, at least to a degree. Maybe you [Read more…]

How to Promote Your Webinar on Instagram

Want to get more webinar attendees and registrants? If so, you must promote your webinar through multiple platforms. That way, you constantly get in front of your current audience. What’s more, you reach new audiences as well. We’ve already talked about 4 keys to promoting your webinar on social media (we suggest giving that a [Read more…]

Why is site structure important?

Structuring your site is a crucial element of SEO. If you want to generate more traffic to your website, you should create a structure for your site that makes sense to Google and your site’s visitors. In this post, I’ll explain why site structure is such an important aspect of SEO. Structure shows importance to Google [Read more…]

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