Tag Archives: what

Building your SEO strategy in 2017: what’s most important?

If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Earlier this year, Andrey Lipattsev, a Google Search Quality Senior Strategist, fielded questions [Read more…]

The Competition-Busting SEO Strategy No One Is Talking About: Siloing Your Site

What if I told you that the way most websites are structured is completely wrong for search marketing? And then what if I told you that there was a proven way to structure your website to: Boost its relevancy for search engines Drive more organic search traffic And gain a massive competitive advantage? Let me [Read more…]

What We Learned From Analyzing 1.4 Million Featured Snippets

What you should know about featured snippets Recently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze. What makes this study different? Our study focused on 30 questions, prepositions, and comparison search [Read more…]

SearchCap: Google link command, mobile-first index & SEO problems

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Local & Maps Link Building Searching SEO SEM / Paid Search Search [Read more…]

SearchCap: Paid ads, Bing search updates & SEO audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Link Building Local & Maps Search Marketing SEM / Paid Search SEO [Read more…]

SearchCap: SEO budget & startup Google AdWords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How your startup should be using Google AdWordsDec 22, 2016 by Brett Middleton If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what [Read more…]

SearchCap: Google AMP changes, BrightLocal study & PPC mistakes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 common PPC reporting mistakes that can make you look terribleDec 21, 2016 by Frederick Vallaeys Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist [Read more…]

SearchCap: Google offensive, local SEO & small business

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google studying ways to deal with offensive search suggestions & resultsDec 16, 2016 by Danny Sullivan Facing criticism over “fake news,” inappropriate search suggestions and more, the search company is looking [Read more…]

How To Make Money Blogging Step By Step

PLEASE SHARE What if I could show you how to make money blogging? Even if your site gets less than 500 visits per day. You’d probably say I was selling snake oil. Or, that I had some dodgy product for $200. But I’m not. I remember what it was like to start a blog [Read more…]

SearchCap: Google review guidelines, photo insights & PPC campaigns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reviews schema guidelines to prohibit vulgar or profane languageDec 16, 2016 by Barry Schwartz Make sure your reviews don’t contain profane or vulgar language. If they do, Google can remove [Read more…]

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