Tag Archives: we’ve

MozBar Revived! How We Rebuilt MozBar to be More Robust Than Ever—Plus a Brand-New Feature

2016 was quite a year for MozBar… I’m so pleased to announce that we’ve completely rebuilt the foundation for MozBar, making it more robust and reliable, and we’ve launched a new MozBar Premium feature: On-Page Content Suggestions! Download MozBar for Chrome But before we get into the fun, new feature stuff, I want to be [Read more…]

Yoast SEO 4.1: Mobile snippets and German readability

As you might know, we’ve added quite a few new features to Yoast SEO over the last few months. Today marks the release of Yoast SEO 4.1, the first of many releases to come in the new year. Besides fixing some bugs, this version comes with two major new features: a mobile snippet preview and full [Read more…]

Comment Marketing: How to Earn Benefits from Community Participation – Whiteboard Friday

It’s been a few years since we’ve covered the topic of comment marketing, but that doesn’t mean it’s out of date. There are clever, intentional ways to market yourself and your brand in the comments sections of sites, and there’s less competition now than ever before. In today’s Whiteboard Friday, Rand details what you can [Read more…]

Simply the Best: 2016's Top Content from the Moz Blog

Now that we’ve comfortably settled into the first two weeks of 2017, it’s time to revive an annual Moz Blog tradition: the Best of 2016 is here! I’ve carefully collected data on all the posts, comments, and commenters you remarkable readers liked the most this past year, compiling it all into one big, beautiful blog [Read more…]

Why SEO & lousy content don’t mix

We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than anything else. According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.” That’s roughly 2.4 million posts a [Read more…]

How to Tell Captivating Stories that Engage Your Audience

We communicate best through stories. Ever since humans could communicate verbally, we’ve been telling stories. They shape our history, teach us lessons, and help us to relate to each other in unique ways. If you can infuse your webinar with a story or two, you can build trust with your attendees, capture their attention, and [Read more…]

Are Bad Links Still Worth Worrying About? Weekly Forum Update

From fake news and AdSense spam to site migrations and Google experiments, we’ve got a lot to talk about this week! As usual, our communities are buzzing with the latest news and SEO tips and tricks. I’m especially excited to share some advanced discussions from WebmasterWorld this week. One begins as a thread about bad [Read more…]

How to Find Public Speaking Opportunities

Public speaking skills are key for hosting great webinars – and we’ve talked a lot about how to develop these skills. But public speaking skills aren’t just key for hosting webinars… They’re also key for, well, public speaking! So, since you’re probably already developing your public speaking skills, you might as well put them to [Read more…]

Low-budget branding for small businesses

Over the last year, we’ve written quite a bit about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and [Read more…]

How I Learned to Start Loving Social Media's Darkside

I’m baaaaaaack. Organic Listings What a fun past couple years it has been in the digital marketing landscape; we’ve seen hummingbirds, ads displacing organic listings, phantoms, ads displacing organic listings, rank brain, and of course ads displacing organic listings. It has been such a long time since my last post that back when I was [Read more…]

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