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Five common mistakes small businesses make with their online presence

Please note, this is content written in association with Single Platform. All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t nearly enough if you want to create an effective web presence in order to approach potential customers. Often small business [Read more…]

MozCon Local 2017's Full Agenda

This is it. The full agenda for MozCon Local 2017 and LocalU Advanced Workshop on February 27-28. If you’re a brand with a ton of locations or an agency with local clients, you’re going to want to come to MozCon Local 2017. We’ve got an amazing line-up of speakers from some of the top brains [Read more…]

Why SEO & lousy content don’t mix

We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than anything else. According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.” That’s roughly 2.4 million posts a [Read more…]

Google’s Sitelinks Searchbox and Yoast SEO

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main search result from a given brand. So after searching for the brand in Google, you can directly use the search engine of the online store or site where you want to look something up. The results [Read more…]

The Latest Yahoo Hack, Google Sandbox, and More: Weekly Forum Update

Big news this week, folks! Unfortunately, it’s bad news. Yahoo recently admitted to being hacked again… in 2013. The hackers took information from one billion accounts, which is staggering. In other news, Google has changed their “In the News” section to a “Top Stories” section to escape accusations of fake news, AMP URLs will be [Read more…]

SEM’s legit: Our top paid search columns of 2016

This was an eventful year for those in the paid search community as Google introduced some significant updates to the way ads are displayed in SERPs. Thankfully, as search marketers scrambled to keep up with the seemingly endless barrage of changes, our insightful paid search columnists were there to help them make sense of it all. [Read more…]

3 ways in-house do-it-yourselfers can prepare for PPC management

Does this sound familiar to you? Your company has finally agreed to spend some resources on pay-per-click (PPC), but instead of hiring a PPC professional or agency, they want you or perhaps Sally down the hall to take on the role of managing PPC. Never mind that you and Sally already have full-time jobs and [Read more…]

SEO and Digital Trends in 2017

Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt — no matter how authoritative the author. The main purpose of this post is to offer ideas and open a constructive discussion around the future of SEO and digital marketing over the next 12 [Read more…]

Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in! Click on the whiteboard image [Read more…]

A Step-by-Step Guide to Dominating Any Keyword You Choose

Page one, position one. It’s the ultimate goal of every SEO marketer. But of course reaching this goal can be difficult, and there is a seemingly infinite number of variables that determine how your content ends up ranking. And let’s not forget about Google’s fickleness. Their unending updates can leave you scratching your head as to what [Read more…]

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