Tag Archives: there

How artificial intelligence drives PPC automation

From the 1970s through today, there have been three waves of technology innovation in the Silicon Valley that have spawned many industries, including ours (online marketing). First, there were semiconductors, then personal computers, and most recently, the internet. Now we’re on the cusp of the next wave of innovation, driven by advances in artificial intelligence (AI). [Read more…]

What you’re missing with SEO that will make a world of difference

There are two approaches to take when it comes to developing new digital marketing or online reputation strategies. The first approach sees marketers and SEO strategists creating proactive campaigns that push content to consumers with the intention of soliciting immediate reactions. The second method is considered to be responsive, where marketers create content that capitalizes [Read more…]

How to write a more punchy speaker or author bio

Is there anything more cringe-worthy than writing a bio? Yes, actually: hearing one that you’ve written read out loud as you’re being introduced as a speaker! So whenever I come across a clever (and mercifully short) bio, I take note. I look for clues about how to communicate better without the cringe. So imagine my [Read more…]

Amazon Repricers: 5 Reasons Price Automation is Vital for Seller Success

If there is one commonality that I find Amazon shoppers have in common, it is a penchant for finding great products at a good price. We have become conditioned to expect that when we purchase an item on Amazon, it is competitively priced. Part of the reason that we are seeing these competitive prices is [Read more…]

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