Tag Archives: their

Ultimate Guide to Real Estate SEO: 7 Ways to Earn Traffic & Leads 🏡 #DigitalMarketing

When house hunting, 90% of buyers use the internet. In fact, 53% of buyers start their search online, according to “The Digital House Hunt,” an extensive report on real estate consumer trends conducted by Google and the National Association of Realtors. More than ever, people head online when it comes to looking for homes and [Read more…]

How to predict ROI for SEO fixes

Digital marketers are under tremendous pressure at the moment to produce results with their marketing budgets. Gone are the days where a business just threw money at something and no care about the result. Instead we are in a world where every campaign needs evaluating to understand how it is performed against other marketing channels. [Read more…]

Monetizing your SEO expertise

I have a theory: the best SEO practitioners in the world are not consultants helping their clients get rich. Rather, they are their own clients. Or, if they do have clients, they’ve figured out a way to have them on a performance pricing model in order to share in the client’s upside. How are these [Read more…]

How to use data to justify SEO fixes

SEO fixes tend to get pushed further down the development queue as their benefit is harder to put a number on. While you can usually put a definitive number on CRO or UX fixes, SEOs tend to fall into the trap of parroting back Google guidelines, or best practice recommendations, which quite frankly do not [Read more…]

Archive SEO: archive by topic, not by date

A common practice for many blogs is to use date-based archives for their archive pages. These long lists of links, sorted by month and year, group posts that were made during that period. Although this initially might make sense, it can have an adverse impact on your archive SEO. So how do you optimize your [Read more…]

Penguin 4.0 Update

On Friday Google’s Gary Illyes announced Penguin 4.0 was now live. Key points highlighted in their post are: Penguin is a part of their core ranking algorithm Penguin is now real-time, rather than something which periodically refreshes Penguin has shifted from being a sitewide negative ranking factor to a more granular factor Things not mentioned [Read more…]

1 Telling Analogy Between Using Free Hosting and Your Parent’s House

I regularly see well-meaning but misguided bloggers mired in their limiting beliefs. Some of these folks say they cannot afford to buy a domain and hosting. And how it doesn’t make a difference anyway. Others have no clue how to set up their domain so they figure it’d be a big pain in the butt [Read more…]

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